This story begins in 1994, when graphic artist Miguel A. Rosa decided to create a logo to sell on T-shirts and caps. The logo Miguel created was a hand designed script logo that simply said "Latino Gear". In 1995 Rosa drove from San Francisco to Sacramento to sell his T-shirts for the first time at a 1995 Latin Festival. A strong response led Miguel to produce more Latino Gear apparel which we have been selling at local festivals for the past ten years.
Miguel was eager to start a new business that would provide his customers with a hip product that would identify their heritage and express their pride in being a representative of the finest cultural values, traditions, and achievements.
From the very beginning our best market research has been the excitement received from the people on the streets.
Their excitement inspired and motivated us to continue the Latino Gear vision. To all of you that have supported us, we would like to take this opportunity to say "Thank You" from the bottom of our hearts for all of the Love and Support.
With Latinization coming at us at full force, not only are we Latinizing the American mainstream, we are also Americanizing what it means to be Latino in the United States. With one foot in mainstream America, Latinos keep the other in their Latino cultures. And now that the internet has become a major part of our daily lives, we can now share our vision and products with Latinos everywhere! Now we can bring our products to your streets or should we say the ONLINE streets!
Which is why we are delighted to offer our products exclusively here at http://www.latinogear.com!
Our mission is simply to become "The Premier Culturally Empowered Brand for Latinos"
I would also like to take this valuable opportunity to give a special "Thanks" to my good friend and business partner Dave Statler. Mr. Statler continues to be an integral part of my business strategy. I hope we'll be working together for a long time.
Miguel A. Rosa
President/Co-Founder
Latino Gear, Inc.
Latino Gear Clothing | San Francisco, Ca. | © 2007 All Rights Reserved.